Pure Local DMC – Salt Lake City’s most plugged-in DMC.

Destination Management for groups that want to do more than just visit Salt Lake City.

While “Destination Management” is the term used to describe local experts like us, we prefer to think of ourselves as a services company that serves up unforgettable, immersive experiences instead of a management company that just “manages” to ensure your visit to Salt Lake City goes smoothly. Our refreshing approach combines creative design, meticulous planning, transparent pricing, collaborative processes, the latest technology, and unique hyper-wicked-hella local experiences.

Plus, Pure Local is the next-generation DMC that also serves our Salt Lake City community and the rest of our planet. Through collaboration with our clients, we’re committed to supporting the local communities and global causes that are important to all of us. We decided to rewrite the planning playbook to create truly authentic local experiences and deliver interactive meetings, events, and incentives with a focus on sustainability and a lighter footprint on the planet.

Oh, and in case you didn’t already know, Salt Lake City is one of the most easily accessed, group-friendly destinations in the world and it’s the perfect playground for your next program.

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Salt Lake City, Utah


  • Experience life elevated at 4,300 feet
  • Nine world-class ski resorts within one-hour drive
  • Great Salt Lake: Largest inland lake in the western U.S.
  • Settled in 1847 by Mormon pioneers
  • World famous mountain sunsets
  • Host city for 2002 Winter Olympic Games
  • “Greatest Snow on Earth” but summers even more beautiful
  • Silicon Slopes: buzzing tech scene
  • Award-winning dining, booming craft beer scene
  • Five-hour drive from five National Parks

Convenient Accommodations

Convenient Accommodations

Big-city vibes, stunning mountain views, and serious bang-for-your-buck – Salt Lake City’s hotel scene is unrivaled by other major cities. From five-star service and accommodations for an intimate meeting or client-retreat, to very economical and reliable options that could host a 1,000+ person convention, Salt Lake City has an array of attractive accommodations for your next group.

Authentic Activities

Boundless Activities

Whether your group is filled with outdoor-enthusiasts, history-buffs, or food and entertainment junkies, Salt Lake City has the activities to satisfy their cravings. With a deep history, award-winning local culture and entertainment, and, of course, the world-renowned Wasatch Mountain Range, Salt Lake City has proven time and time again to be the perfect playground for corporate groups of all sizes, tastes, and budgets.

Inspiring Venues

Inspiring Venues

Salt Lake’s wide variety of venues seem to perfectly balance modern technologies with the rich history of this beautiful city. Throw in the world-famous sunsets and magnificent mountain-vistas you get from so many of these venues, and you have the perfect, picturesque setting for whatever the purpose of your gathering may be. Consult one of our Pure experts, and they’ll probably let you in on a few secrets about some of our favorite, most secretive venues.

Start Building Your Salt Lake City Program